Protecting the World's Wild Places

Introducing WildArk

Each year NUII is committed to supporting biodiversity projects in wild places where we can make a real difference to the lives of people & animals as well as their environment. We do this because wild places are a huge source of inspiration for us and it’s important to us that we give back in some way. We have chosen as our partner to help us on our journey. 


Wild Ark


Why WildArk?

NUII is a proud supporter of the WILDARK 100 which is a scientifically proven list of 100 threatened species, and 50 global priority ecosystems, that will help prioritise global conservation efforts. By adequately protecting, restoring or managing these 100 species in 50 ecoregions, the flow on effect is the protection of the biodiversity that exists around them. In other words, if we look after them, they will look after the rest. If you can imagine that a herd of elephants requires an ecosystem to survive, and we were able to protect, restore and manage that ecosystem, think of the multitude of creatures; birds, insects, plants, animals and people, that would also be protected. It is based on this research that we identified our first project with WILDARK.



(People & Elephants Amicably Co-Existing)

There are only 150-200 desert dwelling elephants left in the Erongo Region of Namibia, making them critically endangered.  Both the elephants and the local community are in need of water to survive. When they come into contact with each other over water it is dangerous for both the community & the elephants.

Walking with Elephant
Elephant in herd


A herd of 10 elephants can empty a water reservoir leaving families and livestock without water for years. They can also, unknowingly,  crush their houses and livestock fences endangering lives and leaving them without food.  In order to protect themselves, people will ask the government to kill the elephants.

What will it achieve

Our NUII P.E.A.C.E project (People & Elephants Amicably Co-Existing) will provide:

  • Co-Existence Education via the build of an Education Centre run by locals which schools, communities, elephant guards and field guides can learn about elephant behavior and how to protect themselves and their livelihoods during elephant encounters.
  • 20 x Solar Water Pumps to increase FREE access to water for both the community and the elephants. Currently these are diesel fueled which require payment to have access to water.

To find out more, watch our video below and keep updated on our progress on Instagram @nuiiicecreamuk


WildArk Encampment
Elephant throwing dirt
WildArk team digging a well
Mother Elephant and Bay
Conservation expert
Elephant Solo
WildArk Team Digging